C.L. Seifert: A Local Approach, Digitized into a Personalized Online Experience
The complete Go Eve platform lets a 150-year-old family business serve students (B2C) and schools (B2B) with a manageable, personalized graduation cap configurator.
150 years of craftsmanship, a complex B2B2C business case
C.L. Seifert is a family-run company that has been around for over 150 years. Their main product is a graduation cap that can be fully customized with prints, colors and embroidery.
The company is part of the AJAT Group, like ABC-Gruppen and Crownstudent, and serves both students (B2C) and schools (B2B) with a personalized range of student caps. A complex business case. What they needed was an attractive, personalized product presentation as well as a manageable platform.
#theoriginal · 150+ years Omnichannel selling, automated personalization per school
C.L. Seifert's products aren't only sold in the webshop. With their omnichannel approach they also sell locally, at events in schools, so the online platform has to extend that local approach.
On top of that, C.L. Seifert serves both students (B2C) and schools (B2B). For business customers the platform has to deliver an automated, personalized offer for each school's students: a standardized basic offer, special prices and a personalized look-and-feel. A complex case for an ambitious company looking for a scalable, flexible platform.
Omnichannel · B2C + B2BLightning-fast personalization, even at peak load
C.L. Seifert offers students unprecedented options to personalize the product. With the 3D configurator they customize the cap completely to their wishes, with every result visualized in high-quality 3D made possible in collaboration with 3D technology partner HMX. Every save or add-to-basket shows the user a snapshot of their design.
The 3D configurator we'd already built for Crownstudent went through an optimization pass. Click interaction is even faster, and the configurator keeps performing even under peak load. It's also part of the personalization exercise: a student at a school offering a personalized product immediately sees their school's cap as the starting model.
User-friendly management at the heart of the platform
The Business Manager is the heart of the platform, and the solution to C.L. Seifert's personalization challenge. The company stores all school data and personalization rules here: the personalized product, sales prices, content and more.
Based on the dependencies entered, Go Eve serves all sales rules to the end user at lightning speed. The Rule Engine is easily maintainable, making Go Eve user-friendly not only for your customers, but for you.
Rule engine · Per school Explore the C.L. Seifert platform
Experience the power of personalization for yourself. Create your graduation cap and walk through the myriad of possibilities, or share your own challenge with our team.