Business Manager

Go Eve’s management application for product configuration, e-commerce personalization, customer data and distribution channels.

Business manager: make complexity manageable

In a market where products, processes and go-to-market strategies are increasingly complex, Go Eve’s Business Manager offers the solution for companies looking to manage these challenges. This application allows you to seamlessly apply your product and business rules within both the configurator and e-commerce functionalities of the Go Eve platform.

Key functionalities

Maintenance of complex product configurations
Easily manage and update complex product models via the integrated Model Manager.
Adding logic to the product configurator
Implement business rules and dependencies to provide customers with a realistic and error-free configuration experience.
E-commerce personalization
Tailor the shopping experience to individual customer needs by using advanced personalisation options.
Price management
Configure pricing structures such as tiers, dependencies and customer-specific prices to respond flexibly to market requirements.
Storage of additional customer data
Use the Custom(er) Data Manager to securely store and manage additional customer information.
Setup for CPQ or direct orders
Optimize the Go Eve setup for lead generation or direct ordering.

Data Entity Manager

In a dynamic market, it is crucial to be flexible with customer data and business rules. The Data Entity Manager from Go Eve, an integral part of the Business Manager application, allows you to manage and leverage additional customer data for advanced personalization and business rules.

Key functionalities

Management of Data Entities
Define and maintain custom data entities such as retailers, schools, project locations and dealers. These entities can be used for personalization or specific checkout logic, for example:
- Retailer or dealer selection during the checkout process.
- Offer customer-specific prices for logged-in users.
- Allow dealers to create quotes for their customers from their account.
- Give customers access to personalised pre-configured products.
- Set action periods for temporary discounts or temporary configurator presets for marketing activations.
Tag management
Use a tagging system to group custom data. These tags can be deployed in personalization and business rules, allowing you to easily define actions for specific customer groups.
Variable management
Add dynamic variables at the level of custom data entities. This allows you to set up personalization and business rules efficiently and adapt to changing business needs. For example, automatically placing a customer logo within the 3D configurator with a single business rule based on a logo variable.

Model Manager: manage and optimise your 3D product configurations

The Model Manager from Go Eve offers a powerful and intuitive solution for managing complex 3D product configurations. The tool lets you create, modify and publish detailed product models, giving your customers an interactive and accurate configuration experience.

Key functionalities

Configuration model management
Create, edit, duplicate and delete configuration models. Import and export models to easily switch between different environments.

3D rendering integration
Link 3D rendering engines and viewers such as 270 Degrees, HMX, Shapediver and SketchFab to your configuration models. This allows customers to visualise and modify their configurations in real-time.

User interface adjustments
Structure your configurator with various UI components such as tabs, selections, input fields and upload options. This ensures a user-friendly and uncluttered experience for the customer.

Price management and calculation
Set up complex pricing structures, including base and special prices, graduated prices, price build-ups and price dependencies. This enables accurate and flexible pricing calculations within the configurator.

Validation and dependencies
Define rules and dependencies between different options to ensure that customers can only select valid product combinations. This increases accuracy and customer satisfaction.

Personalization Manager: make every customer journey unique

The Personalization Manager from Go Eve allows you to refine your customers’ online experience by using various data inputs, such as customer behavior, time of day and user data entered. By combining this data with conditional rules, you can implement targeted actions that increase customer engagement and conversion.

Key functionalities

Data input
Use relevant customer data as the basis for personalisation, managed in the Business Manager or via an API connection to systems such as CDP, CRM or ERP.

Regelengine
Set conditions and operators to determine when personalization actions are triggered, based on specific customer characteristics or behaviors.

Personalization actions
Perform various actions, such as:

Automatically add products to the shopping cart
Show personalized banners or notifications
Offering discounts
Customize payment or shipping methods

Benefits for your business

Model Manager

Efficiency
Manage and update product configurations centrally, saving time and reducing errors.

Flexibility
Quickly adapt models to respond to changing market needs or product modifications.

Consistency
Ensure uniform product information and configurations across all sales channels.

Go Eve's Model Manager gives you full control over 3D product configurations, providing customers with an accurate and personalised experience.

Personalization Manager

Increased average order value
By personalizing the buying process, you encourage customers to buy more.

Improved customer loyalty and engagement
Personalization connects customers more strongly to your brand and increases their engagement in online activities.

Higher conversion
Targeted personalization increases willingness to buy, leading to higher conversion rates.

Compliance with customer agreements
Serve customers according to agreed prices, ranges and terms by using the flexible personalization options.

Go Eve's Personalization Manager lets you easily define personalization rules and link actions, without the need for coding. Manage customer data in the integrated CDP or link to your own systems via a real-time API connection. Whether personalizing product offers, prices, texts or webshop functions, the Personalization Manager makes it possible.

Custom(er) Data Entity Manager

Increased flexibility
Quickly adjust business rules and personalization through direct control over additional customer data.

Deeper personalization
Segment customers more accurately and offer tailored offers and experiences.

Efficient data management
Centralize management of customized customer data, leading to better data consistency and quality.

With Go Eve's Data Entity Manager, you can refine your business processes and provide a more personalized customer experience, resulting in increased customer satisfaction and business growth.

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