The world of online commerce is evolving rapidly, and a platform like Go Eve enables businesses to keep up with it. While physical shops allow customers to see, feel and try out products, online shopping relies entirely on the visual presentation of products. This brings both challenges and opportunities.
At a time when the next generation of shoppers has grown up with screens and digital interactions, a simple product picture with a short description is no longer enough. Product experience is the key to success. Your customers should immediately get the right feeling about a product, and you achieve that with rich visual presentations. This is where Visual Ecommerce - also known as v-commerce - is all about.
Go Eve goes hand in hand with Visual eCommerce. After all, EVE stands for Enterprise Visual Ecommerce.
Let's dig deeper into what Visual Ecommerce is all about and what it can do for your online business.
Companies using Visual eCommerce see this reflected in their online results. For example, adding 3D content can provide a conversion increase of 40%. Think zooming in on details, viewing the product from any angle or even an augmented reality feature that allows customers to place the product in their own environment.
Big companies like Apple are leading the way in selling products through online excelling product experiences. They use great online product presentations to win over consumers - without them ever having physically touched the product. Do you also recognise that the product purchases you may have made over the past few years without having physically held the product in your hands have generally had great online product presentations? That's the power of Visual Ecommerce.
The new generation of shoppers, aka digital natives, are less likely to visit physical shops. They expect the online experience to be as compelling - or even better - than a visit to a shop. With Visual Ecommerce, you can best meet these expectations.
And the benefits are clear:
Higher conversion: Visual product experiences help remove doubts.
More brand engagement: Consumers stay on your site longer and remember your brand better.
More loyal customers: A positive experience translates into repeat customers.
Online orientation: even if your product is mainly bought physically in shops, Visual Ecommerce offers the solution for online orientation.
Go Eve is all about optimising visual product presentations. The name EVE does not stand for nothing Enterprise Visual Ecommerce. Go Eve is not just for enterprise companies looking for a complete end-to-end solution and wanting to deploy it on a global scale. Go Eve is modularly deployable making it possible, for example, to add the 3D product configurator to an existing website. Thus, Go Eve fits any online business case where product sales or lead generation (CPQ) is central.
In the world of online retail, Visual Ecommerce is the new standard for selling physical products. It is not just about pretty product pictures, but a complete visual journey that inspires and convinces consumers from their first click to checkout.
The Visual Ecommerce concept encompasses a wide range of techniques and tools. It starts simply with high-quality product photography, but can extend to interactive 3D models, augmented reality (AR) and even full virtual reality (VR) experiences. How far you go depends on your brand, products and target audience, but each step brings you closer to an immersive shopping experience.
Here are some pillars of Visual Ecommerce:
First impressions count, and this is especially true for product photos. Avoid unclear, poorly exposed or incomplete images. Invest in photos with:
Multiple corners: Let customers see every detail of the product.
Ambient images: Show the product in use and in a relevant setting.
Consistent branding: Make sure your images contribute to your brand story.
Consider integrating 3D models into your product pages. Customers can rotate the product, zoom in and better imagine how the product will be in use. This increases engagement and conversion.
Visual Navigation:
Make the entire buying process a visually appealing experience. Think graphical product selections, interactive buttons and an intuitive interface. This not only increases engagement, but also makes shopping more fun.
Go Eve is developed using input from a dedicated UX and design team.
Scroll counting and interactive 3D content:
Scroll counting, where customers discover a product story as they navigate the page, combines entertainment and information. Apple does a great job of this: products are animated as customers scroll, with clear explanations and persuasion.
3D is more accessible than ever and is the ultimate way for customers to connect with your product.
Augmented and Virtual Reality:
AR: Let customers place products in their own space, such as a new chair in their living room or sunglasses on their face. Virtual Try-on for a shirt, glasses or sportswear.
VR: Create complete virtual showrooms where customers can navigate through a digital world and discover products as if they were physically present.
Video and 360-view:
Not to mention, videos remain a powerful tool to bring products and services to life. Be it instructional videos, product demonstrations, 360-degree videos or photography.
This kind of content gives customers confidence and encourages purchases.
The big advantage 360-degree photography again is that the photos can give a very realistic view of your product. The challenge with 3D is still that 3D is often too perfect and good product photos in a 360 view are still effective within visual ecommerce.
Combination of 2D and 3D: Exploded Views and Floorplanners
Exploded views and floorplanners are powerful visualisation tools that increase propensity to buy. Floorplanners provide an uncluttered 2D view to furnish spaces such as offices, playgrounds or kitchens with (3D) objects to scale. Moving to 3D gives a realistic view and enhances emotional engagement. Exploded views conveniently show the assembly or parts of a product, often in 3D. This increases understanding and confidence in the product, making customers more likely to buy.
Visual Ecommerce and product configuration are a perfect match. As if they were made for each other.
It makes your product configurator a visual configurator.
Visual Ecommerce allows you to fully engage customers by customising and configuring products. Imagine customers:
Be able to view colour variations in real time.
Be able to add text or images to a product.
Be able to see and adjust dimensions instantly.
This personalisation not only increases the emotional connection with the product, but also brings it closer to a purchase decision.
Traditional product configurators are made to support the sales department.
Visual ecommerce makes it easier to sell complex products online by showing everything about the product in realistic detail.
The Go Eve platform goes one step further and adds business logic. This means that in addition to product personalisation, the entire ecommerce journey can be personalised. Customers will see possible custom prices, their own preset models and customised configuration options.
Go Eve brings the product and configurator to every screen of your (potential) customer. From mobile to desktop, to in-store and at events.
Visual ecommerce is not limited to what your brand creates. Engage customers by letting them share their experiences with your products through user-generated content. Customer photos, videos and designs reinforce your brand story and inspire new buyers. Social media like Instagram and TikTok are visual by definition. Social commerce is separate category within online commerce where it focuses on the visual experience.
Visual Ecommerce is part of an online strategy for driving sales in new channels, faster to-go market and increasing interaction with your product catalogue.
It does more than just present products more attractively; it changes the way customers think, decide and buy. Here are some of the key effects:
A major obstacle in online shopping is the risk of making the wrong purchases. Customers want to make sure they choose or put together the right product. Visual Ecommerce reduces this risk by:
Extended product options: customers can see and compare configurations and variants.
Realistic renderings: 3D models and AR allow customers to view a product as if it were physically in front of them. Details can be zoomed in on and the product can be viewed from multiple angles.
Guidance in the process: Through visuals and interactive steps, customers make informed decisions. Possibly even less employee support is needed if that is a desired scenario.
This not only increases confidence in the product, but also leads to a smoother buying process without intensive support. In addition, customers can make a purchase at their own pace.
Visual Ecommerce can help you work smarter and more efficiently:
Fewer physical samples and photo shoots: Digital 3D models and visuals replace expensive physical prototypes and extensive photography.
No printed brochures: Everything is offered digitally, which is more flexible and sustainable.
Faster market introduction: Adjustments to visuals can be made at lightning speed, helping to respond quickly to market dynamics.
Traditional offline tools such as CPQ (Configure Price Quote) systems are giving way to a new generation of solutions. With Visual Ecommerce, the process becomes more accessible:
Customers can configure products, see prices and order directly (CPO: Configure Price Order).
Stock information and pricing structures are integrated in real time.
The entire process is centralised, giving customers a consistent experience across every channel - mobile, desktop or instore.
A successful Visual Ecommerce strategy starts with a powerful platform. Designed to meet the specific requirements of visual commerce, Go Eve provides the tools you need to stay one step ahead of the competition.
Go Eve includes a toolkit with various standardised components that can be used to create a customised application.
3D and visualisation
Go Eve supports high-quality 3D models and advanced visualisations, presenting products life-like. Whether it is an AR view or a 360-degree model, this platform makes it possible.
Product configurator
A flexible and maintainable product configurator allows customers to customise products as they wish. This increases interaction and simplifies complex product choices.
Omnichannel support
Visual ecommerce should work seamlessly on any device and in any environment, from mobile apps to in-store displays. Go Eve brings online and offline together, giving customers the same high-quality experience everywhere.
Composable, API-First Design
Go Eve is built as a modern, composable platform. This means:
Flexibility: Connect different applications.
Adaptability: Don't build rigid, bespoke systems, but use modular components that grow with your needs and technological developments.
The advance of Visual Ecommerce will continue apace in the coming years. Not only because computer power continues to grow and become more efficient. Also as software becomes more sophisticated and artificial intelligence is increasingly trained and deployed.
Below are some examples of future developments that we think are relevant and interesting for Visual Ecommerce.
Imagine a fully virtual shopping environment where customers can walk down digital streets, enter shops and browse products as if they were physically present. Thanks to advanced 3D engines such as Unreal Engine and real-time streaming technologies such as ARC, such immersive experiences may become a reality.
Examples of possible applications:
Holiday parks and hotels: Customers can virtually walk through resorts and inspect rooms before booking.
Interior shops: Simulate what a new sofa or lamp looks like in a virtual living room.
Fashion shows: Virtual catwalks where customers can view outfits in 3D and buy them directly.
These experiences will not only be accessible via desktop and mobile, but also via VR headsets for a fully immersive experience.
In recent years, generative AI has been on the rise. Based on deep-learning models, a wide variety of content can already be created. In the coming years, the results will only become more realistic.
Generative AI opens up a world of possibilities for Visual Ecommerce. Think of:
Automatic product variations: Imagine an AI automatically generating a garment in any colour variation or adjusting a product from short to long sleeves.
Virtual photography: Products can be rendered realistically without the need for a physical photo shoot. AI can add realistic lighting and shadow effects for an authentic look.
Custom designs: Designers can quickly create mock-ups that are seamlessly integrated into visual configurators.
These developments make product development faster, cheaper and more flexible.
Finding products based on a photo is becoming more realistic and effective thanks to improvements in AI algorithms. Soon, shoppers will be able to upload a photo of a product they like - a bag, a pair of shoes, a car - and instantly find shops where it is for sale.
How it works:
Real-time matching: AI identifies the product and compares it with a database of retailers.
Recommendations: If the exact product is not available, similar options are displayed.
Integrations with social media: Upload an Instagram photo and find out where to buy the products in the image.
How nice would it be if 3D models and the associated data structure were generated by AI applications?
As Go Eve's Product Manager, this development is high on the backlog of desired features.
This makes it possible to set up a 3D configurator based on a text prompt including rendering instructions to the generated 3D. And if the 3D can then be generated based on one or more photos, it is completely efficient.
There are already several AI services that make it possible to generate 3D assets. Only, these are not yet optimal in terms of quality, realism and suitability for product configurators.
It seems a matter of time before this develops further.
Wouldn't it be nice if a number of product photos could automatically be turned into a complete digital lookbook.
Why spend weeks designing a lookbook when AI can do it in minutes? Think about this:
Automatically generate texts that match the visual style of your product.
Create virtual environments in which the product is used, from living rooms to sports fields.
Create a complete brochure, including interactive elements such as videos and 3D models.
This speeds up the launch of new product lines and makes marketing campaigns more effective.
Visual Ecommerce is no longer a trend; it is the norm. Whether you run a small business or are a big player, the way you present your products determines your success. Invest in rich, visual content and differentiate yourself in a competitive market.
Want to know more? Get in touch with our team at Go Eve and find out how we can enrich your online product experience!
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