Business Ruling

Offer your customers a realistic product experience by always applying your fast-changing business rules and sales conditions, without coding.

Your business, your rules

But present them as if the product already belongs to your customer. Every business is different, with a variety of product rules, configurations and needs. We understand that. Go Eve therefore gets into the skin of your business. So that your product representation is not only beautiful, but also realistic.

Together, we look at which parameters belong to your product and which parameters are interdependent. Do material costs change with different dimensions? No problem thanks to preset presets. How flexible!

Sounds complicated? It is not! Because our platform is optimally user-friendly for both you and your customers. So, no complicated backend, but a simple management environment which makes the platform easily adapt to your changing organizational environment. Say goodbye to coding!

Example applications Rule Engine

01. Customer segmentation

We offer tailored experiences for different customer groups. Based on the customer type obtained from connected data, show different product options, pricing and branding

02. Global selling

Sell globally, manage locally. Easily implemented by setting rules for different geographical areas.

03. Choice dependency

Based on previously made choices, the platform shows or does not show certain product options. By setting these rules in advance, your product dependencies are integrated into the visual experience.

04. Streamline processes

Exchange data used in production processes to ensure that your online commerce is seamlessly connected to your (offline) business processes.

05. Easy manageable

No coding means the platform is easily manageable by your team. This makes Go Eve easily adaptable and the platform moves with your rapidly changing organizational environment, such as changing purchase prices

06. E-commerce personalization

With a personalized user experience, you guide your customers during their purchase from start to finish.

AI-driven personalization with Go Eve’s evolving rule engine

Go Eve’s rule engine is designed to enable seamless AI-driven personalization, transforming static user flows into adaptive, intelligent experiences. By embedding machine learning and large language model (LLM) capabilities directly into the decision-making layer, the rule engine goes beyond traditional logic. It dynamically analyzes user activity, behavioral data, and contextual signals to deliver highly personalized journeys in real time.

Examples of AI personalization

AI generated configurator designs & upsells

For example, the rule engine can detect whether a user is exhibiting design-oriented behavior, such as frequently modifying layout elements or exploring creative options, and respond by loading a preconfigured design template in the configurator tailored to that user’s creative intent. Simultaneously, a customer demonstrating high purchase intent might receive a customized set of upsell recommendations, intelligently selected using AI models trained on co-purchase and browsing data.

AI generated dynamic content

Furthermore, AI-generated dynamic content blocks allow the platform to adapt text  and promotions to fit user persona clusters (such as price-conscious buyers vs. premium seekers). The result is a system where each visitor experiences a version of the platform that feels made for them. Fluid, personalized, and optimized by AI.

Works with OpenRouter and many Large Language Models.

By integrating OpenRouter as the technical portal, Go Eve can use framework integrations to for example OpenAI, Mastra and Vercel. Depending on your business case, the best matching AI engine can be integrated.

Go Eve’s AI-driven rule engine is not just reactive. It is predictive, adaptive, and designed to increase conversion, user satisfaction, and operational efficiency. This fusion of deterministic logic with intelligent automation marks the next generation of digital experience design.

We want to get to know you!

Together, we build your personalized e-commerce solution.

Leading brand cases

PUMA Teamwear
Numerous configuration options and a personalized product experience come together in PUMA's application of Go Eve: The PUMA Kit Factory.
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C.L. Seifert
C.L. Seifert's local presence is transformed into a personalized online experience thanks to Rule Engine. The result? Instantly 10% more online sales!
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Wiko Dormers
Through Go Eve's photo-realistic product display, among other things, Wiko has a true lead generator on its hands that guides customers through their purchase process
View cases
PUMA Teamwear
Numerous configuration options and a personalized product experience come together in PUMA's application of Go Eve: The PUMA Kit Factory.
View case
C.L. Seifert
C.L. Seifert's local presence is transformed into a personalized online experience thanks to Rule Engine. The result? Instantly 10% more online sales!
View case
Wiko Dormers
Through Go Eve's photo-realistic product display, among other things, Wiko has a true lead generator on its hands that guides customers through their purchase process
View case

Be(come) a leader with Go Eve.

A product experience to amaze.

Master complexity in product configuration.

Visual Experience

Grab your customers’ attention with eye-catching visuals. A realistic and compelling product experience not only presents your business rules correctly, but also provides a visual representation that matches reality.

Let’s get in touch!