Business Manager

Go Eve's management application for product configuration, e-commerce personalisation, customer data and distribution channels.

Business manager: make complexity manageable

In a market where products, processes and go-to-market strategies are increasingly complex, Go Eve's offers Business Manager the solution for companies looking to manage these challenges. This application allows you to seamlessly apply your product and business rules within both the configurator and e-commerce functionalities of the Go Eve platform.

Key functionalities

Maintenance of complex product configurations
Easily manage and update complex product models via the integrated Model Manager.
Adding logic to the product configurator
Implement business rules and dependencies to provide customers with a realistic and error-free configuration experience.
E-commerce personalisation
Tailor the shopping experience to individual customer needs by using advanced personalisation options.
Price management
Configure pricing structures such as tiers, dependencies and customer-specific prices to respond flexibly to market requirements.
Storage of additional customer data
Use the Custom(er) Data Manager to securely store and manage additional customer information.
Setup for CPQ or direct orders
Optimise the Go Eve setup for lead generation or direct ordering.

Data Entity Manager

In a dynamic market, it is crucial to be flexible with customer data and business rules. The Data Entity Manager from Go Eve, an integral part of the Business Manager application, allows you to manage and leverage additional customer data for advanced personalisation and business rules.

Key functionalities

Management of Data Entities
Define and maintain custom data entities such as retailers, schools, project locations and dealers. These entities can be used for personalisation or specific checkout logic, for example:
- Retailer or dealer selection during the checkout process.
- Offer customer-specific prices for logged-in users.
- Allow dealers to create quotes for their customers from their account.
- Give customers access to personalised pre-configured products.
- Set action periods for temporary discounts or temporary configurator presets for marketing activations.
Tag management
Use a tagging system to group custom data. These tags can be deployed in personalisation and business rules, allowing you to easily define actions for specific customer groups.
Variable management
Add dynamic variables at the level of custom data entities. This allows you to set up personalisation and business rules efficiently and adapt to changing business needs. For example, automatically placing a customer logo within the 3D configurator with a single business rule based on a logo variable.

Model Manager: manage and optimise your 3D product configurations

The Model Manager from Go Eve offers a powerful and intuitive solution for managing complex 3D product configurations. The tool lets you create, modify and publish detailed product models, giving your customers an interactive and accurate configuration experience.

Key functionalities

Configuration model management
Create, edit, duplicate and delete configuration models. Import and export models to easily switch between different environments.
3D rendering integration
Link 3D rendering engines and viewers such as 270 Degrees, HMX, Shapediver and SketchFab to your configuration models. This allows customers to visualise and modify their configurations in real-time.
User interface adjustments
Structure your configurator with various UI components such as tabs, selections, input fields and upload options. This ensures a user-friendly and uncluttered experience for the customer.
Price management and calculation
Set up complex pricing structures, including base and special prices, graduated prices, price build-ups and price dependencies. This enables accurate and flexible pricing calculations within the configurator.
Validation and dependencies
Define rules and dependencies between different options to ensure that customers can only select valid product combinations. This increases accuracy and customer satisfaction.

Personalisation Manager: make every customer journey unique

The Personalisation Manager from Go Eve allows you to refine your customers' online experience by using various data inputs, such as customer behaviour, time of day and user data entered. By combining this data with conditional rules, you can implement targeted actions that increase customer engagement and conversion.

Key functionalities

Data input
Use relevant customer data as the basis for personalisation, managed in the Business Manager or via an API connection to systems such as CDP, CRM or ERP.
Regelengine
Set conditions and operators to determine when personalisation actions are triggered, based on specific customer characteristics or behaviours.
Personalisation actions
Perform various actions, such as:
- Automatically add products to the shopping cart
- Show personalised banners or notifications
- Offering discounts
- Customise payment or shipping methods

Benefits for your business

Model Manager

Efficiency
Manage and update product configurations centrally, saving time and reducing errors.
Flexibility
Quickly adapt models to respond to changing market needs or product modifications.
Consistency
Ensure uniform product information and configurations across all sales channels.

Go Eve's Model Manager gives you full control over 3D product configurations, providing customers with an accurate and personalised experience.

Personalisation Manager

Increased average order value
By personalising the buying process, you encourage customers to buy more.
Improved customer loyalty and engagement
Personalisation connects customers more strongly to your brand and increases their engagement in online activities.
Higher conversion
Targeted personalisation increases willingness to buy, leading to higher conversion rates.
Compliance with customer agreements
Serve customers according to agreed prices, ranges and terms by using the flexible personalisation options.

Go Eve's Personalisation Manager lets you easily define personalisation rules and link actions, without the need for coding. Manage customer data in the integrated CDP or link to your own systems via a real-time API connection. Whether personalising product offers, prices, texts or webshop functions, the Personalisation Manager makes it possible.

Custom(er) Data Entity Manager

Increased flexibility
Quickly adjust business rules and personalisation through direct control over additional customer data.
Deeper personalisation
Segment customers more accurately and offer tailored offers and experiences.
Efficient data management
Centralise management of customised customer data, leading to better data consistency and quality.

With Go Eve's Data Entity Manager, you can refine your business processes and provide a more personalised customer experience, resulting in increased customer satisfaction and business growth.

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